Meta, the parent company of Facebook and Instagram, has unveiled a new monthly subscription service named “Meta Verified”, which allows users to verify their accounts using a government-issued ID and receive a blue badge. The service, which will offer extra protection against impersonation, is aimed at helping content creators build communities and grow their following on social media.
According to Meta, the subscription bundle will be priced starting at $11.99 per month on the web or $14.99 per month on iOS and Android. The service will initially launch in Australia and New Zealand, with plans for gradual expansion to other countries in the future.
Meta’s move into subscription services is not a new trend, as other social media platforms such as Twitter, Snapchat, and Telegram have launched their own subscription services in the past year. Meta’s CEO, Mark Zuckerberg, has emphasized the company’s plan to support creators and boost their productivity, while acknowledging the costs associated with developing new technologies to serve a large user base.
The launch of “Meta Verified” is another step in Meta’s efforts to provide new revenue streams while enhancing user experience. This move will be closely watched to see how it is received by users and whether it can be a successful venture for the company in the long run.